I wanted to make a fashion-conscious outdoor apparel brand and scale it to mobile devices. The brief focused on the 26th parallel (longitude) north. The varying terrain and landscapes along this parallel reflects the diverse apparel line and client base of travelers, urban day-trippers and everyday adventurists.


sector | fashion
information | apparel brand inventure
project | identity + mobile app
role | art director / designer
client | self


IDENTITY + MOBILE

The brand identity lives in two forms: typeset wordmark and 26° apex glyph. The glyph, a north facing apex, gives a nod to the twenty-sixth parallel with a matching angle pattern fill. The wordmark is accompanied by a bold horizon line that creates a consistent graphic anchor online and offline. The app keeps the user inspired and informed with rich image zooms and hyper-minimal interface design.