During my consultancy at CATALYST I was approached by the owner to conduct a re-branding of the agency and provide a foundation and promise on which they could deliver to all existing and incoming clientele. Formerly c.a.k + associates, the new direction needed to convey that it understood not all clients can afford the ‘big’ agency experience, however, smaller bank balances shouldn’t limit innovative ideas and passionate entreprenuers. CATALYST simplifies and enhances the client experience as a multi-disciplinary integrated marketing agency.
sector | advertising
information | creative marketing agency
project | re-brand
role | brand identity designer / art director
authorship | identity design / brand guidelines / naming
client | catalyst
consultancy credit | catalyst
IDENTITY
The new name and mark needed to declare a bold and actioned-oriented statement of change. No longer being confused as a law-firm, CATALYST became the new face and voice for positive change and measurable results.
BRAND IDENTITY STANDARDS
The guidelines document instantly aided in the communication of capabilities and purpose; not only on an external level, but internally proved to help align the vision for all employees.
