Every fiscal year Dell releases an extensive report that accounts for all corporate responsibility measures carried out in that time frame. During 2012 I had an opportunity to pitch a unique evolution of the previous year's question-and-answer concept that truly came to life in the printed version of the concept. Over the course of the concepting phase the budget for the printed piece was cut and direction shifted to focus to the online version. Concept not selected.
sector | technology
information | sustainability
project | corporate responsibility report
role | designer
authorship | concept / layout design
client | dell corporate social responsibility
The primary function of the printed report was meant to allow the viewer a sense of discovery as they read through the reportall pages were designed as French-fold with perforation to reveal a hidden spread. The reader would see the question and 'reveal' the answer upon opening the perforated spread immediately following.
INTERACTIVE PDF
Acting as a digital translation to the printed report, the interactive pdf would use a series of reveals on a static spread to mimic some common website functionality without necessarily requiring an internet connection.
