The visual landscape of the Dell brand had become cluttered with various styles and in some cases multiple iterations of the same concept using different pictograms or symbolism. The global brand needed consistency in iconographic style and drastic reduction in the amount of assets in market. To date over 100 + unique icons have been created for Dell...
sector | technology
information | brand management
project | illustrate brand iconography and develop guidelines
role | designer / illustrator
authorship | illustration / iconography / strategy
client | dell global brand
dell team | copywriting: meg haley
ICONOGRAPHY
In the spirit of the brand, the Dell-owned style for icons needed to align with the personality and echo the trademarks of other brand elements. The icons are characterized by flat art that is simple and no-nonsense. They have rounded corners that harken to the Dell logo shape to reinforce Dell's visual identity and help make the complex simple.
GUIDELINES DOCUMENT
The Dell Brand Iconography Guidelines needed to firmly establish the definition of an icon versus other illustration or infographics used within the brand. The basic outline of the document covers correct styling, color usage and size requirements. The document also features a section on correct icon construction, tips and methods for global distribution.
