With the goal of a new banking institution the investors approached Morgan_Mohon without a name or brand—only a vision to create an institution that provided the most competitive banking services and investment rates to the Texas hill country.
sector | finance
information | private consumer banking
project | brand creation
role | brand identity designer / designer / naming
client | guadalupe national bank
morgan_mohon team | creative direction: greg morgan
IDENTITY
It was important that both the visual and verbal identity of the bank resonate with the headquarters in Kerrville, Texas but also the outlying areas... One of the most prevalent connecting threads in the Texas hill country is the Guadalupe River. Acting as the inspiration for the name of the bank and also within the logo mark; the body of water is used to invoke themes of fluidity, exchange, current and transaction.
COLLATERAL
With the tagline of the bank driving the focus for all collateral, elements like the debit/atm card feature iconic scenes of the hill country while all bank promotional material and swag was centered around items that remain true to Kerrville. The paper system conveys vibrancy and life through the use of Guadalupe National's warm supporting color palette.
