Manager Tools sought out a re-brand to better reflect their core purpose and utilize their domain of influence in the most tactical way. As an online-based consultancy speaking series, Manager Tools partners Mark and Mike needed a stronger visual presence in the management training community.
sector | business consulting
information | management education podcasts
project | identity / re-brand
role | brand identity designer
authorship | identity design / ux design
client | mark horstman / manager tools llc.
team | creative direction: greg morgan
IDENTITY
The sole criteria that Manager Tools wanted to focus on was their enormous following online—specifically their podcast series audience. They needed an identity that would work well in the traditional app and mobile arenas. The org chart representation allows the orange orb to be used as a brand element throughout the website and other collateral materials to reference the viewer/listener in the context of the podcasts.
DIGITAL
Their website was styled to be highly utilitarian and allow for easy and quick access to established content or archived podcasts. The application and iTunes storefront feature the logo in different scaled scenarios showing the flexibility of the mark while remaining recognizable.
