Naismith Hall is a student residence located in Kanas, U.S.A that was facing growing difficulty standing out from local KSU student dorms and other student residences in close proximity to campus. The challenge was to re-fresh the image of this property while creating a desirable, authentic and fun atmosphere for students.

sector | real estate
information | student housing
project | re-brand
role | brand identity designer / art director
authorship | identity design / campaign design / ux design / demographic research / brand guidelines
client | campus advantage
consultancy credit | catalyst

Not only was the former identity and styling outdated, the messaging and point-of-view in the marketing was not relatable to incoming students and parents. Ethnographic studies and millennial target-demographic research was conducted for this re-brand in an effort to better equip Campus Advantage with a campaign and brand guideline document to successfully position this student housing development as the premiere destination for off-campus living.