Paranoia Lab was created as a design/art collective with projects including, but not limited to motion graphics, guerilla marketing, graphic design and promoted art installations.
sector | creative
information | design collective
project | identity
role | brand identity designer
authorship | identity design / naming
client | self / jonas de groet
IDENTITY
The logomark's iconic nature and unapologetic use of helvetica was used to invoke feelings of a corrupt Orwellian governmental agency or scientific research facility that rivaled Dr. Moreau's island laboratory.
